Frequently, recruiting firms and staffing agencies ask themselves, “how do I find more clients?” As a recruiter, you won’t need anyone to tell you that your business won’t survive long without a regular supply of new clients. Outreach can be time-consuming; in an ideal world, clients will approach you for their recruitment needs. But with a globally interconnected marketplace and a mountain of competition, that is unlikely to happen in most cases.
You can, however, improve your own outreach, use a better approach and streamline your business using some of the methods we discuss here. Alternatively, many recruiting agencies are turning to Reflik – one of the web’s top hiring marketplaces. Reflik’s technology platform allows businesses to post job orders and select candidates while Reflik’s independent recruiters and recruiting firms source top talent. Below are several sources you can use to find new clients for your recruiting business:
1: Job Posting Websites
Some recruiters may be put off using these because of a perception that they are for “low hanging fruit.” These fears are unfounded; they are now an essential part of the global employment and recruitment marketplace. You’re missing out on some potential big clients by ignoring or underusing them. Conduct regular searches; if the same business names come up repeatedly, they may be struggling to find the right candidates for their roles or they are going through a period of rapid expansion. Such businesses may welcome your services with a direct approach to take on the burden of finding their new talent. As well as general job boards, consider industry-specific sites too, especially in areas where you might have experience hiring.
2: Social Media Searching
There is no getting away from the fact that social media is here to stay. Sites such as Facebook, Twitter, and especially LinkedIn are not just for social use. Businesses use them as recruitment advertising platforms. That’s a large number of followers and potential clients for you to reach out to in building your client list. Also, ensure you join professional communities such as pages and groups on Facebook and LinkedIn. They can be great sources for making contacts and clients in the modern age, even those not looking to hire now. In a recent study, 90% of professional marketers believe social media is vital for many aspects of their businesses.