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Frequently, recruiting firms and staffing agencies ask themselves, “how do I find more clients?” As a recruiter, you won’t need anyone to tell you that your business won’t survive long without a regular supply of new clients. Outreach can be time-consuming; in an ideal world, clients will approach you for their recruitment needs. But with a globally interconnected marketplace and a mountain of competition, that is unlikely to happen in most cases.

You can, however, improve your own outreach, use a better approach and streamline your business using some of the methods we discuss here. Alternatively, many recruiting agencies are turning to Reflik – one of the web’s top hiring marketplaces. Reflik’s technology platform allows businesses to post job orders and select candidates while Reflik’s independent recruiters and recruiting firms source top talent. Below are several sources you can use to find new clients for your recruiting business:

1: Job Posting Websites

Some recruiters may be put off using these because of a perception that they are for “low hanging fruit.” These fears are unfounded; they are now an essential part of the global employment and recruitment marketplace. You’re missing out on some potential big clients by ignoring or underusing them. Conduct regular searches; if the same business names come up repeatedly, they may be struggling to find the right candidates for their roles or they are going through a period of rapid expansion. Such businesses may welcome your services with a direct approach to take on the burden of finding their new talent. As well as general job boards, consider industry-specific sites too, especially in areas where you might have experience hiring.

2: Social Media Searching

There is no getting away from the fact that social media is here to stay. Sites such as Facebook, Twitter, and especially LinkedIn are not just for social use. Businesses use them as recruitment advertising platforms. That’s a large number of followers and potential clients for you to reach out to in building your client list. Also, ensure you join professional communities such as pages and groups on Facebook and LinkedIn. They can be great sources for making contacts and clients in the modern age, even those not looking to hire now. In a recent study, 90% of professional marketers believe social media is vital for many aspects of their businesses.

In an ideal world, all recruitment agencies want to attract clients to themselves and increase clients coming to them with their recruitment requirements. However, with 20,000+ recruitment agencies available, only in the U.S, operating 39000+ offices. It’s safe to say the space is crowded. 

Needless to say, this creates a need for agencies to strategize their approach plan, improve outreach and streamline the process. 

Read on for tips on how recruitment agencies can find clients, to keep the business running.

1. Use Job Portals To Know Who Is Hiring

All companies, irrespective of the industry, use job boards for the job posting. Usually, companies find job portals very effective to recruit, however, this may not work out best if it’s a time-critical position. 

This is where recruitment agencies can step in, and get in touch with these companies to discuss how recruitment agencies’ hiring services can help them fill positions with qualified candidates.

Proactively crawling job portals help assess prospective clients and their recruitment needs.

Use recruitment CRM to manage leads for staffing companies and future relationships that you would build with clients.

Using job boards could be the easiest way for recruitment agencies to prospect for new clients.

2. Connect On Social Media

Social Media has created a virtual world of communication for all spheres, hence, it’s no surprise that it has also made inroads for recruitment-related activities. Almost every potential client and applicant can be found on social media. 

Did you know nearly 49% of professionals follow companies to stay aware of their jobs? 

In fact, networks like LinkedIn, Quora, and Facebook are used extensively for running employee branding campaigns. Similarly, these platforms can be used for putting the word out there for your recruitment agency. 

Another good way to leverage this would be to join professional communities such as pages and groups to network with potential clients.

3. Ask For Referrals To Existing Clients

Like any other business-to-business company, recruitment agencies have to spend time cultivating connections and maintaining professional relationships. 

Here, identifying decision-makers and end beneficiaries helps understand how much effort to put in with each stakeholder. For instance, hiring managers will revert back to the agencies which helped them during the time of recruitment. Later, you can seek a referral with this manager and look for some new leads. Or even ask this connection for prospecting if anyone in his or her network is looking for recruitment services.

While some clients are proactive in spreading the word about your staffing company, some may require a nudge. Don’t hesitate to reach out and ask for referrals either through regular communications or emails.

4. Many Recruitment Agencies Find Clients Through Cold Calling

Cold calling is the oldest trick in the book, for prospecting clients in both B2B and B2C settings. However, it can prove to be expensive with little returns if not done correctly. 

In recruitment, cold calling has proved to be very successful. A Twitter survey suggests, 50% of the agencies rely on cold calling for prospecting clients. 

It is important, however, to put in some work before adopting this method. 

First and foremost, identify the persona of your potential customer. Then create the target groups, and map their needs with the services you are offering. 

Secondly, book the right time slots and places for conducting the discussion. 

Thirdly, instead of making a generic pitch, make it specific by pitching for current open positions. This shows you mean business and a positive response is more likely. 

The search for new clients is always difficult in a competitive recruitment market. In order to grow and become financially sustainable, every recruitment agency must consistently seek out clients who can support them in the long run.

We have had a lot of recruiters writing to us on LinkedIn and dropping in emails on “how to get clients for a staffing agency?” or even “how do we keep finding endless clients?” and we realized why not dedicate a full-fledged detailed article for this.

Traditionally, outreach activities like posting job openings, shortlisting candidates, and conducting interviews, among other things, are just sufficient for a recruitment agency. And just focusing on this will never make you successful in getting clients in the long run.

You need some out-of-the-box recruitment marketing techniques!

How To Get Clients As A Recruiter?

You may boost your own outreach by taking a more proactive approach and streamlining your recruiting agency’s efforts by using some of the tactics discussed below.

1. Firstly, Have Your Client Persona Ready

Your primary task is to first identify your target audience. Map out the following—

• Who are your prospective clients?
• Where will you find this target client base? Is it primarily LinkedIn?
• Do you have your client persona ready?
• What are you willing to offer to your prospective clients?

Get these ready before you even plan how you’re going to reach out.

2. Find Clients Via Job Posting Websites

Job posting websites are a goldmine for finding clients for your recruitment agency. If you ignore or underutilize them, you may be missing out on something significant.

Job boards are typically nothing but job search engines. There are a lot of companies that post open roles they are hiring for on these job posting websites.

There are several niche job forums catering to various industries like Monster, Snag, and Craigslist. Carefully evaluate companies continuously posting their open job roles on these websites. It could either mean they are aggressively hiring or failing to hire for their open roles.

Keep an eye out. Reach out to them and pitch your recruiting agency. Tell them how you can help double their talent or meet their needs with the talent pipeline in your recruiting database.